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Don't shoot the messenger. . . .
[URL]https://theinternationalinvestor.substack.com/p/policy-report-which-southeast-asian[/URL]
A look at tourism spending in Vietnam, Thailand, Malaysia, Singapore, Indonesia, and Philippines. Data for 2024. The report keeps itself small, a few pages, by considering only Return On Investment. It uses each country's tourism revenue (in billions of US dollars), divided by its tourism spending. Any ROI number 1 is good, any ROI < 1 is bad. Picture attached. For example, Vietnam tourism took in $33 be, and spent $17 be; meaning it took in nearly $2 for every $1 spent, a ROI of 1. 94.
Five of the six countries had ROI greater than 1. 0 (took in more than they spent), and only Philippines was lower, at 0. 57 (took in less than it spent, by about half).
From the article:
"[B]In the case of the Philippines, the Duterte and Marcos administrations allocated approximately US $23 billion over several years to tourism infrastructure and promotional programs. Yet in 2024, total tourism receipts were only about US $13.1 billion, implying a RoTI of approximately 0. 57 meaning the country earns only 57 cents for every dollar invested. This suggests inefficiency in execution, whether due to poor infrastructure, weak branding, or administrative hurdles"[/B].
And:
"[B]Infrastructure: Modern airports, seamless public transportation, and integrated destination management help raise RoTI by improving visitor experience and increasing average spend per trip. The Philippines suffers from airport congestion, limited inter-island connections, and patchy road networks.
Ease of Travel: Visa waivers, digital entry platforms, and regional connectivity boost tourist flow and reduce friction. Vietnam and Malaysia have adopted aggressive visa liberalization, while the Philippines remains comparatively rigid"[/B].
There is a list of suggestions at the end of the article for Phils.
Seamless public transportation. Imagine!