[QUOTE=Yanqui69]This should be another "business lesson" to wht ownership.
Drop the deposit arrangement. If a potential guest has a chance of losing part or all of his deposit if he has to change his plans, he will be reluctant to make that reservation. Why should he, when there are plenty of other places there that don't demand that?
I actually called in October about making a reservation, but wa put off when the deposit requirement was explained to me. Too many ways that plans can change.
Why worry about canceled bookings at this point, when the place is full of empty rooms?
Make things easy for guests and get some business first!![/QUOTE]
Actually I think you summed things up well with the MR. I think the idea of the MR is sound, but running a strip club/wh*rehouse is far different than running a hotel with take out/delivery options. I'm sure if Billy were here he would be the first to agree.
I am far from the expert here, but lower introductory pricing, proper placements of "advertising", lienient deposit policies, positive feedback over time from all the forums (from credible sources), etc. would all be things that I would consider in making a business plan for them among alot of other things. Heck even the idea of giving away complimentary stays in some kind of contest I mentioned earlier would be an thought here. You just cannot go under the idea of "If I build it, they will come". That only works in the movies.
One of the reasons that his competition got to where they are at is that they had a plan and progressed slowly. It will cost more than just paint and refurbushing, as well as greased palms, to get the MR up and running. He should not be done with start up costs if he wants an earlier return on investment, that he may or may not get back. The clock is going tick-tock, tick-tock.
The MR does have several very positive things going for it. Proximity to Puerto Plata (and especially Playa Dorada), access to chicas from his strip club, the name Cristals which is well known in the area, etc. are all things going for it. Lino cannot be a stupid guy as he has been able to build up a business like his strip club, so there is some hope here. He can't operate with the attitude that he is the only game in town, and right now his competition is more from BB's than from Vikings, Oxygen and the like. One day he may be able to move the bar to where he is the mid level competition to the high priced All Inclusives, but that is not today.
My 2 cents on how to solve one of the worlds most pressing problems in 4 paragraphs or less.
P
